LinkedIn is just for job hunting.

That's what I believed three years ago.

I was so wrong it hurts.

→ Check the comments for proof: my 42 LinkedIn tips list giveaway. →

What started as random posts about my work turned into something I never expected:

→ Coffee meetings with fascinating strangers.

→ Speaking invitations from companies I admired.

→ Clients reaching out saying: "I've been following your journey for months."

None of this I could foresee. I was just sharing what I was learning.

But then I got curious. If I am to invest time, I need to understand the rules of play here.

Yes, I know what I want to say, but how do I say it so that those in need hear me?

I started tracking everything. I signed up for courses and got a coach.

(Yes, coaches have coaches too.)

After three years of testing, failing, and adjusting, I've collected 42 lessons that actually work.

Not fluffy marketing theory. Just insights from my experiments:

→ Why it's not a press release site

→ Why jack-of-all-trades type of posts don't last long

→ Why people including myself hate to be sold in the face

→ Yet so many well paid communication gurus got this wrong

→ Why simple language and personal stories beats industry jargon

So many of you downloaded and thanked me the 42 LinkedIn lessons learnt that I shared for my birthday.

→ If you aren't one of them yet, see the comments and grab the short free guide. →

What's one LinkedIn lesson you wish someone had told you earlier?

#change #communication"

Here are my 42 tried and tested tips to not just "post on LinkedIn" but actually create an impact: