You have access to your customers' minds. The question is: what will you ask them?

Last month, I stood on the IMD Alumni Club Zürich stage talking about AI Impact on Humanity.

This month, I sat in the audience. And honestly? I learned more sitting down than standing up.

Cindy Candrian, co-founder of Delta Labs, presented "AI Impact on Marketing." She showed us how companies are building digital twins of their customers. Synthetic personas trained on real behavioral data that predict what customers will do before you launch anything.

McDonald's uses it to understand fried chicken preferences in Thailand. Colgate tests willingness to pay. Startups pitch VCs more effectively.

The accuracy? 95% identical to human behavior.

Fascinating technology. But here's what stayed with me.

Cindy closed with this: "Imagine your customers, employees or whoever you are interested in are sitting in a room next door. You can walk in any time and ask them anything."

I love this because it's simple. And simple is hard. It means dropping your assumptions. Changing direction. Just asking.

Breakthroughs come from better questions, not only better tools.

So, what would you ask from a room of interesting people?

PS: it was lovely to catch up with old and new friends, ladies from energy Raffaella Desiati Sandra Perletti Irina Radzikhovskaya

#change #airevolution

You have access to your customers' minds. The question is: what will you ask them?

You have access to your customers' minds. The question is: what will you ask them?

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