I stopped calling them difficult conversations.

10 Mar 2026

For years, every time I had to address something uncomfortable, I would think: "This is going to be difficult."

And guess what? It always was.

The label created the stress before I even opened my mouth.

Then I learned a simple reframe: call them courageous conversations instead.

I got that insight during my studies at IMD. So I thought I'd share it with you.

I added a simple framework I use to the comments - use it with fun.

Courage feels empowering. Difficult just feels heavy.

→ The performance talk they've been avoiding for months

→ The boundary that feels impossible to set

→ The feedback that feels too risky to give

But courage doesn't mean having no fear. It means preparing well and showing up anyway.

So I happily share with you a 5-step framework. Before. During. After.

It's what I use myself and share with every client.

Super simple.

Courageous or difficult for you?

#change #courage