We keep treating AI adoption like a directive.

We keep treating AI adoption like a directive. But people don't follow directives.

They follow journeys they feel part of.

Recent data from Accenture's Pulse of Change 2026 confirms:

→ 81% of employees believe their leaders understand how AI impacts their work.

→ But only 20% feel like active co-creators in shaping that change.

(See the link to the study in the comments 👇)

It's not data from the other half of the world. The countries surveyed contains Switzerland, Germany, Italy and many other European ones. 

And it's quite aligned with what I hear when working with leaders.

This kind of empathy without agency is really killing adoption.

→ And on top of this we see, that employees who enjoy using AI and actively seek new ways to apply it? Down to 17%. From 21% just months ago. 😶

It's fair to say, the problem is not technology. By far, not.

We are dealing with a leadership problem.

AI change, at its core, is a human transformation. And bringing people into the conversation early enough beat the big AI budgets every time. Honestly. With a clear vision and the space to co-create.

Are we getting it?

#change #aiadoption

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