Can you explain what you do well?

Can you explain what you do well?

I asked this question at a recent event. The answer surprised me.

Smart, accomplished people suddenly sounded unsure. They knew their work but couldn't explain their worth.

I've been invited to speak about personal branding for corporate people at at several company and community events over the past few months, and I keep noticing the same pattern each time.

After one of these events, a senior person approached me. She runs a sizeable team, with PnL responsibility, speaking confidently with her clients. 

But when I asked her to describe her unique value in one sentence? She answered with her employer and  job title.

...

...

We are more than that. 

I told her I'd been there too. I've moved across industries, job, roles, even countries. New titles, slightly different focus each time. But the core never changed - I was always managing change in operations, processes, or mindsets. 

Titles evolve. Your core brand stays the same.

And you may ask: why does it matter?

Here's what I've seen happen:

When good opportunities come up, it's not always the best person who gets picked. 

It's the person people remember. The one who can clearly say what they're good at.

You might have great results. But if you stay quiet about your value, someone louder will take your spot.

What story are you not telling?

#change #personalbranding #value

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